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Adapptise

Redefining the way brands and game developers reach audiences - A fresh approach to advertising and customer retention.

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

Adapptise project word cloud

Explore the words cloud of the Adapptise project. It provides you a very rough idea of what is the project "Adapptise" about.

innovative provides approximately goldmine publishing solution hands campaign market innovation hours apps engage twofold player marketing agencies winning join datametrics difficult worse game relaxed sdk things tangible professional viewer sums ing retention adapptise customer 37 communicate revenue money placement saturation advertising spending gaming audience possibility brands branded 68 lies players markets freelance people bn drives rely channel influx survive games platform equation tap investment stand chance brand tool closer spend gold unfortunately rush global app moment 2015 companies utilize eager reached mobile creators services independent competition simultaneously mind customers created smartphone concentrated intelligent create developers match ship

Project "Adapptise" data sheet

The following table provides information about the project.

Coordinator	ADAPPTISE LIMITED Organization address address: RUBICON CENTRE, CIT CAMPUS, BISHOPSTOWN city: CORK postcode: T12 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Ireland [IE]
Project website	http://www.adapptise.com
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2016-2017
Funding Scheme	SME-1
Starting year	2016
Duration (year-month-day)	from 2016-06-01 to 2016-08-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	ADAPPTISE LIMITED ADAPPTISE LIMITED Organization address address: RUBICON CENTRE, CIT CAMPUS, BISHOPSTOWN city: CORK postcode: T12 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	IE (CORK)	coordinator	50˙000.00

Map

Project objective

Global smartphone gaming revenue has reached €10.68 BN in 2015. Unfortunately this gold-rush has created an influx of developers, resulting in an over-saturation of the market. To make things even worse, all these apps/games are concentrated in two markets, making the challenge to stand out all the more difficult. To this end, in order to survive and get their products in the hands of customers, developers rely on the services of marketing agencies, spending in the range of €50,000 for a marketing campaign for their mobile app . The required investment drives down the possibility for freelance/independent developers to join the competition, even if their apps are highly professional and innovative. On the other side of the equation, we have companies who spend large sums of money for advertising their brands. They know that people are spending approximately 37 hours in a month on mobile apps and they want to utilize this goldmine of viewer ship to reach such audience and communicate their brands. Adapptise create a unique technology that provides a solution for the needs of both freelance developers and large branded companies. Using intelligent advertising, mobile game developers can get users to engage with their game with the chance of winning tangible products provided by the brands. Simultaneously, brand companies will get closer to their target audience, by having product placement in games, at a moment when the player is highly focused and in a relaxed state of mind. The innovation of our technology lies within the SDK we provide to the developers. The SDK provides a way to match players with brands and provides developers the datametrics required to improve customer retention. Our platform is being used by a number of game developers, and several brands are eager to tap into this novel advertising tool to reach mobile users. The market is twofold – a publishing system for game creators and a new advertising channel for brand companies.

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The information about "ADAPPTISE" are provided by the European Opendata Portal: CORDIS opendata.

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