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COCORO

Cocoro Advanced Lingerie, the ultimate reusable absorbent underwear

Total Cost €

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EC-Contrib. €

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Partnership

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 COCORO project word cloud

Explore the words cloud of the COCORO project. It provides you a very rough idea of what is the project "COCORO" about.

strategy    innovative    group    alternative    environment    business    external    cocoro    opportunity    urine    ultimate    satisfying    translates    disposable    competitiveness    emissions    pollution    competitive    started    materials    solution    3b    economy    australia    corroborate    raw    insufficient    disruptive    practicality    selling    feminine    fluids    climate    practical    market    successful    segments    expensive    slight    menstrual    goals    breathable    lingerie    gathered    corporal    uses    gas    capacity    absorbs    industry    hygiene    inst    reusable    commercial    underwear    mostly    commercialized    menstruation    urgent    compete    imported    pollutant    pads    polyester    material    greenhouse    women    markets    asian    absorption    maternity    1m    femmefleur    dependent    people    cotton    waste    plastics    190m    absorbent    tons    comfortable    mhm    ahead    incontinence    combination    circular    finalise    techno    moving    ecological    panties    economic    feasibility    companies    guarantee    sme    huge    fabric   

Project "COCORO" data sheet

The following table provides information about the project.

Coordinator
FEMMEFLEUR SCCL 

Organization address
address: VALLIRANA 49 1r
city: BARCELONA
postcode: 8006
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://cocoro-intim.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.5. (SOCIETAL CHALLENGES - Climate action, Environment, Resource Efficiency and Raw Materials)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-12-01   to  2017-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    FEMMEFLEUR SCCL ES (BARCELONA) coordinator 50˙000.00

Map

 Project objective

Disposable menstrual products represent around 1M of the 3B tons of waste produced in the EU every year. Mostly composed by highly pollutant plastics, they have a huge impact on the environment. The pollution and greenhouse gas emissions they cause contribute to climate change, as well as material loss – a significant problem in the EU, which is highly dependent on imported raw materials. Moving towards a circular economy is an urgent need for the feminine hygiene industry to contribute to the competitiveness of the EU economy. Only two new companies in the US and Australia have recently started selling absorbent underwear as an alternative to pads. Yet, they cannot fully compete with pads given their insufficient absorption capacity and practicality. These products are also very expensive to get in Asian and European markets, which are the largest pads markets. Femmefleur has developed the ultimate alternative to disposable external menstrual hygiene management (MHM) products: a highly absorbent, breathable, practical and comfortable reusable underwear. Cocoro Advanced Lingerie uses a combination of cotton and polyester treated with an innovative technology that absorbs corporal fluids like menstruation or slight urine loss, satisfying women’s needs in MHM and beyond.

Its unique features are highly competitive as our disruptive technology and design guarantee a cost-effective and ecological solution for MHM. Increasing their absorption capacity, these panties can be commercialized in other market segments such as urine incontinence or maternity. This translates into a high-potential users group, as only in the EU it represents around 190M people.

The successful results gathered together with the huge business opportunity ahead allow us to establish two main goals for this SME Inst. phase 1: to finalise a techno-economic assessment of the polyester fabric technology and to corroborate the feasibility of the developed commercial strategy for the MHM market.

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The information about "COCORO" are provided by the European Opendata Portal: CORDIS opendata.

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