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Mimica Touch SIGNED

Bioreactive food expiry label that mimics the actual decay of food for a reliable and accurate method of reducing food waste

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

Mimica Touch project word cloud

Explore the words cloud of the Mimica Touch project. It provides you a very rough idea of what is the project "Mimica Touch" about.

unrivalled sound gelatine edible emitted commercialisation financial 60 gases material current dates greenhouse inclusion calibrated designed secured stakeholders uk bioreactive instrument market drinking conservative accurate excess touch food expiring commercial industries expiry uses 33 time rate significantly accuracy off expiration first hire predict savings valorises intend fits benefits accurately estimates active causes clients mimic spend biologically fast decay foresee reduce money plan indication solution printed employment giving consumers billion resides inaccurate deployment safety retailers disposed social profits indicator mimica sme offers wastage applicable prematurely gel freshness wasted 32 stages customers waste tactile label links ing exposed 50 jobs water

Project "Mimica Touch" data sheet

The following table provides information about the project.

Coordinator	MIMICA LAB LTD Organization address address: RISE 41 LUKE STREET city: LONDON postcode: EC2A 4DP website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	United Kingdom [UK]
Project website	http://www.mimicalab.com
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2018
Duration (year-month-day)	from 2018-06-01 to 2018-09-30

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	MIMICA LAB LTD MIMICA LAB LTD Organization address address: RISE 41 LUKE STREET city: LONDON postcode: EC2A 4DP website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	UK (LONDON)	coordinator	50˙000.00

Map

Project objective

Current printed expiry dates are inaccurate and conservative estimates, which can’t predict the condition that the food product is exposed to. This results in 33% of all food being wasted (1.2 billion tonnes). Of this food 60% is still edible and was disposed of prematurely. Food waste also causes 1.6 billion tonnes of greenhouse gases, wastage of 40-50% of drinking water and many retailers and consumers to spend excess money on wasted food.

Mimica Touch is a tactile freshness indicator and food expiry label that uses specifically designed gelatine to accurately mimic the decay rate of food. The gel is exposed to both the same conditions as the food and the off-gases emitted from expiring food, thus giving a real-time indication of the product’s freshness. The gelatine is specifically calibrated to experience and mimic each food product’s decay. It offers many benefits: Low-cost, accurate solution; Food waste reduction; Increased food safety; Valorises waste material; Improved social inclusion; and Applicable in a wide range of uses and industries.

Mimica Touch is the only tactile food expiration indicator that is biologically active, resulting in an unrivalled accuracy. Not only can it significantly reduce food waste but also offers and increase to profits and savings for all stakeholders. Mimica resides in the UK, where the technology was first developed and where significant links with customers and users of the solution have been secured. Within the project, Mimica intend to hire personnel to identify commercial partnerships and possible clients throughout Europe. Mimica foresee future employment growth of 32 jobs in the early stages of commercialisation.

The proposed work in Phase 1 of the SME instrument fits into the overall plan to reach market by contributing the financial resources needed for a fast, sound & wider deployment of the bioreactive food expiry label & the market uptake.

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The information about "MIMICA TOUCH" are provided by the European Opendata Portal: CORDIS opendata.

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