NUDGE-IT

The Neurobiology of Decision-Making in Eating - Innovative Tools

Coordinatore	THE UNIVERSITY OF EDINBURGH    more  Organization address address: OLD COLLEGE, SOUTH BRIDGE city: EDINBURGH postcode: EH8 9YL contact info Titolo: Ms. Nome: Angela Cognome: Noble Email: send email Telefono: +44 131 650 9024
Nazionalità Coordinatore	United Kingdom [UK]
Totale costo	11˙789˙324 €
EC contributo	8˙984˙471 €
Programma	FP7-KBBE Specific Programme "Cooperation": Food, Agriculture and Biotechnology
Code Call	FP7-KBBE-2013-7-single-stage
Funding Scheme	CP-IP
Anno di inizio	2014
Periodo (anno-mese-giorno)	2014-01-01   -   2018-12-31

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	THE UNIVERSITY OF EDINBURGH  Organization address address: OLD COLLEGE, SOUTH BRIDGE city: EDINBURGH postcode: EH8 9YL contact info Titolo: Ms. Nome: Angela Cognome: Noble Email: send email Telefono: +44 131 650 9024	UK (EDINBURGH)	coordinator	3˙160˙947.00
2	UNIVERSITAIR MEDISCH CENTRUM UTRECHT  Organization address address: HEIDELBERGLAAN 100 city: UTRECHT postcode: 3584 CX contact info Titolo: Dr. Nome: Janet Cognome: De Vries Email: send email Telefono: +31 88 755 5755	NL (UTRECHT)	participant	1˙422˙245.00
3	GOETEBORGS UNIVERSITET  Organization address address: VASAPARKEN city: GOETEBORG postcode: 405 30 contact info Titolo: Dr. Nome: Ellen Cognome: Rydberg Email: send email Telefono: +46 31 786 6470 Fax: +46 31 786 4355	SE (GOETEBORG)	participant	1˙184˙296.00
4	UNIVERSITY OF BRISTOL  Organization address address: TYNDALL AVENUE SENATE HOUSE city: BRISTOL postcode: BS8 1TH contact info Titolo: Mrs. Nome: Audrey Cognome: Michael Email: send email Telefono: +44 117 3317371	UK (BRISTOL)	participant	749˙138.00
5	EBERHARD KARLS UNIVERSITAET TUEBINGEN  Organization address address: GESCHWISTER-SCHOLL-PLATZ city: TUEBINGEN postcode: 72074 contact info Titolo: Mr. Nome: Sebastian Cognome: Claus Email: send email Telefono: +49 7071 2977978 Fax: +49 7071 295784	DE (TUEBINGEN)	participant	646˙000.00
6	UNIVERSITAET ZUERICH  Organization address address: Raemistrasse 71 city: ZURICH postcode: 8006 contact info Titolo: Ms. Nome: Tamara Cognome: Herz Email: send email Telefono: +41 0446345233 Fax: +41 0446344907	CH (ZURICH)	participant	618˙392.00
7	WAGENINGEN UNIVERSITY  Organization address address: DROEVENDAALSESTEEG 4 city: WAGENINGEN postcode: 6708 PB contact info Titolo: Mr. Nome: Tom Cognome: Bessems Email: send email Telefono: +31 317484478	NL (WAGENINGEN)	participant	509˙775.00
8	HANDELSHOJSKOLEN I KOBENHAVN  Organization address address: SOLBJERG PLADS 3 city: FREDERIKSBERG postcode: 2000 contact info Titolo: Ms. Nome: Lise Damsgaard Cognome: Jorgensen Email: send email Telefono: +45 38152139	DK (FREDERIKSBERG)	participant	509˙484.00
9	ARTINIS MEDICAL SYSTEMS BV  Organization address address: SINT WALBURG 4 city: ZETTEN postcode: 6671 AS contact info Titolo: Dr. Nome: Willy Cognome: Colier Email: send email Telefono: +31 488422710	NL (ZETTEN)	participant	184˙194.00

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 Obiettivo del progetto (Objective)

'Nudge-it engages internationally leading experts in the neurobiology of motivational behaviour, the neuroscience of reward pathways, the neuroendocrinology of homeostatic regulation of appetite, experimental psychology, functional brain imaging, behavioural economics, and computational modelling. They will work together to develop new tools and approaches that can provide the evidence needed to inform effective policies on healthy eating. Effort will be focussed in four areas of particular importance for policy: i) early life experience: how the choices we make as adults are influenced by stress and poor nutrition in early life. ii) habitual eating behaviour: the life-long learning process and how it is moderated by homeostatic mechanisms; iii) impulsive choice behaviour: the momentary choices we make to eat high energy or low energy foods, depending on hunger state and reward value, and upon price and availability; iv) the role of environmental context in decision-making processes: how day-to-day choices and preferences are affected by socio-economic status, stress, and mood. Development work will involve refinements of experimental approaches and tools in both human behavioural studies, neuroimaging, and translational animal studies. A focus will be on tools that provide ‘bridges’ that link understanding at different levels and in different domains, and which contribute to building predictive models with strong explanatory power that can contribute to policy formulation. A powerful strategy for dissemination of outcomes to relevant groups, including by a massive open online course, will ensure impact.'