SNIHCY

Social Network Implementation of Health Campaigns Among Youth

Coordinatore	STICHTING KATHOLIEKE UNIVERSITEIT    more Spiacenti, non ci sono informazioni su questo coordinatore. Contattare Fabio per maggiori infomrazioni, grazie.
Nazionalità Coordinatore	Netherlands [NL]
Totale costo	1˙999˙594 €
EC contributo	1˙999˙594 €
Programma	FP7-IDEAS-ERC Specific programme: "Ideas" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	ERC-2013-CoG
Funding Scheme	ERC-CG
Anno di inizio	2014
Periodo (anno-mese-giorno)	2014-09-01   -   2019-08-31

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	STICHTING KATHOLIEKE UNIVERSITEIT  Organization address address: GEERT GROOTEPLEIN NOORD 9 city: NIJMEGEN postcode: 6525 EZ contact info Titolo: Mr. Nome: Albert Cognome: Van Der Kruis Email: send email Telefono: +3124 3616238 Fax: +3124 3611798	NL (NIJMEGEN)	hostInstitution	1˙999˙594.00
2	STICHTING KATHOLIEKE UNIVERSITEIT  Organization address address: GEERT GROOTEPLEIN NOORD 9 city: NIJMEGEN postcode: 6525 EZ contact info Titolo: Prof. Nome: Moniek Adrienne Cognome: Buijzen Email: send email Telefono: +3124 3616246 Fax: +31 24 3611798	NL (NIJMEGEN)	hostInstitution	1˙999˙594.00

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 Obiettivo del progetto (Objective)

'Western societies devote substantial resources to media health campaigns, especially targeting young people. Unfortunately, health campaigns often have disappointing impact. There is a compelling need for insight into campaign implementation in social life. Especially among youth, the social environment plays a crucial role in message processing. Therefore, health campaigns can only be improved with a multidisciplinary approach that can predict youth’s behaviour within their social environment.

The proposed programme aims to develop a method for effective campaign implementation via youth’s social networks. This method will (1) identify and target the most powerful influence agents in youth’s social networks, (2) tailor campaign messages to the most effective influence mechanisms, and (3) evaluate the effectiveness of social network implemented campaigns. The method will be based on the multidisciplinary Media X Social Influence (MXSI) model, integrating theories from communication, marketing, psychology, and sociology.

Five research projects focus on youth’s weight-related behaviours. Drawing on a large-scale cross-sequential cohort study (N = 3,000, 9-15 y/o), the research (Phase I) tests and refines the MXSI model, identifying social influence agents and mechanisms, and (Phase II) tests the effectiveness of a social network-implemented health campaign in a group-randomised control trial, targeting the most powerful influence agents and mechanisms. The research projects use the Wearable Lab, a highly innovative smartphone-based research methodology.

The project is theoretically and methodologically pioneering and will produce a unique and useful method for improving health campaigns. Feasibility and success are guaranteed by the applicant’s extensive experience and network. The applicant is one of the leading experts in the world on the role of marketing communication in youth socialisation and in translating these insights for health and prosocial purposes.'