FOODRISC
Food Risk Communication. Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies
| Coordinatore | UNIVERSITY COLLEGE DUBLIN, NATIONAL UNIVERSITY OF IRELAND, DUBLIN
Organization address
address: BELFIELD contact info |
| Nazionalità Coordinatore | Ireland [IE] |
| Sito del progetto | http://www.foodrisc.org/ |
| Totale costo | 3˙802˙141 € |
| EC contributo | 2˙973˙855 € |
| Programma | FP7-KBBE
Specific Programme "Cooperation": Food, Agriculture and Biotechnology |
| Code Call | FP7-KBBE-2009-3 |
| Funding Scheme | CP-FP |
| Anno di inizio | 2010 |
| Periodo (anno-mese-giorno) | 2010-06-01 - 2013-10-31 |
Partecipanti
| # | ||||
|---|---|---|---|---|
| 1 |
UNIVERSITY COLLEGE DUBLIN, NATIONAL UNIVERSITY OF IRELAND, DUBLIN
Organization address
address: BELFIELD contact info |
IE (DUBLIN) | coordinator | 702˙979.94 |
| 2 |
EUROPEAN FOOD INFORMATION COUNCIL AISBL
Organization address
address: HOTEL TASSEL - RUE PAUL EMILE JANSON 6 contact info |
BE (BRUXELLES) | participant | 350˙862.00 |
| 3 |
BRUNEL UNIVERSITY
Organization address
address: Kingston Lane contact info |
UK (UXBRIDGE) | participant | 328˙555.30 |
| 4 |
UNIVERSITEIT GENT
Organization address
address: SINT PIETERSNIEUWSTRAAT 25 contact info |
BE (GENT) | participant | 292˙342.90 |
| 5 |
UNIVERSITEIT TWENTE
Organization address
address: DRIENERLOLAAN 5 contact info |
NL (ENSCHEDE) | participant | 282˙010.00 |
| 6 |
White October Limited
Organization address
address: High Street 49 contact info |
UK (Crickhowell) | participant | 210˙564.00 |
| 7 |
CENTRO DE INVESTIGACAO E DE INTERVENCAO SOCIAL ASSOCIACAO
Organization address
city: LISBOA contact info |
PT (LISBOA) | participant | 208˙394.00 |
| 8 |
FOCUS BUSINESS COMMUNICATIONS LIMITED
Organization address
address: PINEGROVE ROAD 39 contact info |
UK (SOUTHAMPTON) | participant | 144˙420.30 |
| 9 |
FREIE UNIVERSITAET BERLIN
Organization address
address: Kaiserswertherstrasse 16-18 contact info |
DE (BERLIN) | participant | 97˙860.00 |
| 10 |
HYLOBATES CONSULTING S.R.L.
Organization address
address: VIA DEI MONFORTANI 57/B contact info |
IT (ROMA) | participant | 82˙785.00 |
| 11 |
UNIVERSITAT ROVIRA I VIRGILI
Organization address
address: CARRER DE ESCORXADOR contact info |
ES (TARRAGONA) | participant | 82˙612.00 |
| 12 |
UNIVERSITY OF SURREY
Organization address
address: Stag Hill contact info |
UK (GUILDFORD) | participant | 77˙726.44 |
| 13 |
PARTIKAS UN VETERINARAIS DIENESTS
Organization address
address: PELDU STREET 30 contact info |
LV (RIGA) | participant | 59˙801.00 |
| 14 |
Brook Lyndhurst
Organization address
address: Stamford Brook Avenue 15 contact info |
UK (London) | participant | 52˙942.16 |
| 15 |
PARTIKAS UN VETERINARA DIENESTA NOVERTESANAS UN REGISTRACIJAS CENTRS
Organization address
address: PELDU 30 contact info |
LV (RIGA) | participant | 0.00 |
Mappa
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Obiettivo del progetto (Objective)
'FoodRisC will characterise key configurations of food risk/benefit relationships and the consequent implications for risk communicators, make recommendations about the unique potential of new social media (e.g. social networks and blogging) and provide a systematic understanding of how consumers deal with food risk/benefit information. The FoodRisC consortium is comprised of experts in key fields relevant to food risk/benefit communication from research institutes, consumer organisations and SMEs in ten Member States. This consortium is supported by an Advisory Board of representatives from seven organisations of world renown in food risk/benefit communication (including EFSA, WHO and Google).The project will identify the barriers to communicating to consumers across Europe and identify key socio-psychological and socio-demographic characteristics, including gender, that affect food risk/benefit perceptions and processes as well as consumer preferences for communication channels. These objectives will be achieved through a range of research approaches and methods and by extending the theoretical basis of how people acquire and use information in food domains. The impact of the project will be at a European level and will be facilitated through the development of the FoodRisC toolkit together with practical guidance to enable the effective communication of coherent messages across the Member States. Use of the toolkit and guides will assist policy makers, food authorities and other end users in developing common approaches to communicating coherent messages to consumers in Europe. The effective spread of food risk/benefit information will assist initiatives aimed at reducing the burden of food-related illness and disease, reducing the economic impact of food crises and ensuring that confidence in safe and nutritious food is fostered and maintained in Europe.'
Introduzione (Teaser)
Focusing on social media platforms like Twitter and Facebook, an EU-funded project has provided guidelines for communicating food risk in the digital age.
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