COMAR EUROMAN
Marketing Conservation Services - a European Manual
| Coordinatore | EUROPA-UNIVERSITAT VIADRINA EUROPA-UNIVERSITAT VIADRINA FRANKFURT (ODER)
Organization address
address: GROSSE SCHARRNSTRASSE 59 contact info |
| Nazionalità Coordinatore | Germany [DE] |
| Totale costo | 45˙000 € |
| EC contributo | 45˙000 € |
| Programma | FP7-PEOPLE
Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) |
| Code Call | FP7-PEOPLE-2009-RG |
| Funding Scheme | MC-ERG |
| Anno di inizio | 2010 |
| Periodo (anno-mese-giorno) | 2010-04-01 - 2014-03-02 |
Partecipanti
| # | ||||
|---|---|---|---|---|
| 1 |
EUROPA-UNIVERSITAT VIADRINA EUROPA-UNIVERSITAT VIADRINA FRANKFURT (ODER)
Organization address
address: GROSSE SCHARRNSTRASSE 59 contact info |
DE (FRANKFURT) | coordinator | 45˙000.00 |
Mappa
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Obiettivo del progetto (Objective)
'In spite of the supragenerational importance of the conservation services aiming to preserve the cultural heritage in the best possible way, one can observe that the communication between the providers and prospective beneficiaries of these services is rather imperfect. It is also observed that few actions aiming to raise the social awareness of the need for appropriate preservation of cultural heritage and - consequently - the public interest in and demand for conservation services. The negative results of these communication failures can be compensated if appropriate marketing tools be introduced that aim to eventually enhance the commercial accomplishments of a conservation service provider and – primarily – to raise the social awareness of how the cultural heritage should be appropriately taken care of. In her initial Marie Curie research, the Researcher carried out an empirical analysis of the Maltese conservation market, including an extensive analysis of the demand and the supply side, in order to provide basis for constructing theory in the novel field of marketing conservation services that would help to identify set of principles applicable by conservators in their professional practice, in particular in their communication with both, prospective and existing customers and with the general public. In view of the above and following the objectives set in her initial Marie Curie Fellowship, the Researcher aims to verify in this reintegration project the applicability of the previous findings in the wide European context. Having done that, she aims to draw up a handbook in marketing that would contain knowledge about the marketing mechanisms pertaining specifically to the conservation services. Such handbook would become a practical tool to be used by European conservators in their private practice and would help disseminating this novel knowledge among those whom it may concern.'
Introduzione (Teaser)
More effective marketing and communication tools are being developed for the conservation of cultural heritage. Such tools will improve public participation by emphasising the social value.