POEM

Perceptual Organization and Eye Movements

Coordinatore	TECHNISCHE UNIVERSITAET KAISERSLAUTERN    more  Organization address address: GOTTLIEB-DAIMLER-STRASSE Geb. 47 city: KAISERSLAUTERN postcode: 67663 contact info Titolo: Dr. Nome: Jörg Cognome: Hansen Email: send email Telefono: +49 631 205 50 65 Fax: +49 631 205 4380
Nazionalità Coordinatore	Germany [DE]
Totale costo	100˙000 €
EC contributo	100˙000 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2011-CIG
Funding Scheme	MC-CIG
Anno di inizio	2011
Periodo (anno-mese-giorno)	2011-09-01   -   2015-08-31

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	TECHNISCHE UNIVERSITAET KAISERSLAUTERN  Organization address address: GOTTLIEB-DAIMLER-STRASSE Geb. 47 city: KAISERSLAUTERN postcode: 67663 contact info Titolo: Dr. Nome: Jörg Cognome: Hansen Email: send email Telefono: +49 631 205 50 65 Fax: +49 631 205 4380	DE (KAISERSLAUTERN)	coordinator	100˙000.00

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 Obiettivo del progetto (Objective)

'The process by which the brain transforms visual input into coherent objects is called perceptual organization. State-of-art research in this domain does not offer much insight into the bridge between the realm of perceptual organization and information acquired by eye movements, which consist of fixations that are discrete and serial. The project proposed here, “POEM”, is designed to bridge this research gap by investigating the connection between Perceptual Organization (PO) and Eye Movements (EM) at three levels of processing: explicit (ePOEM), implicit (iPOEM) and functional (fPOEM). Regarding the methodology POEM will record the eye-movement pattern while the participants perform tasks based on perceptual organization of the carefully constructed stimuli shown in experimental settings in the lab. The information gathered will be analyzed by correlation analyses followed by modelling of the behavioural and eye-movement data. POEM will result in - information metrics at fixation points that are used by our visual system for PO, - an implicit measure for the strength of grouping factors based on EM data and - the description of the relationship between spatial aesthetics and the ease of navigation of EM to various “preferred” positions in a visual display. POEM is interdisciplinary- it deals with important open issues in perceptual psychology by using tools of the engineering domain. Additionally, its outcome will have tremendous interdisciplinary impact, especially in the domains of user-interface design, data-visualization and consumer psychology. Networking within POEM illustrates how the researcher will integrate, intensify and expand her collaborations with the USA and within the EU advancing the EU’s scientific excellence as well as her research career. In a nutshell, POEM comprises knowledge transfer into the EU, the introduction of a novel research approach and the long-term integration of an international renowned researcher in perceptual science.'