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EyeTrack

DISRUPTIVE EYE TRACKING FOR MOBILE EXPERIENCE OPTIMISATION

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

EyeTrack project word cloud

Explore the words cloud of the EyeTrack project. It provides you a very rough idea of what is the project "EyeTrack" about.

difficult wild direct professionals trigger limited tackle implies eye digital apps solution detect tools usages either data cycles fast methodology solutions risk team agile first interactions optimise measuring tracking capacity light market behaviors labs faces understand daylight panels matchic ultra developers biggest teams right ad tests agencies plus accurate inaccurate interaction undetectable launched content stationary innovative app seamlessly business plan thousands truly validation develops meant customer easily collect visual 1b hardware hoping expensive optimising service industrial environment eyetrack accessible people lack feasibility combined mobile software observation reduce look

Project "EyeTrack" data sheet

The following table provides information about the project.

Coordinator	MATCHIC LABS Organization address address: 151 RUE DU FAUBOURG SAINT-ANTOINE city: PARIS postcode: 75011 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	France [FR]
Project website	http://www.matchic.com
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2015
Funding Scheme	SME-1
Starting year	2015
Duration (year-month-day)	from 2015-09-01 to 2016-02-29

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	MATCHIC LABS MATCHIC LABS Organization address address: 151 RUE DU FAUBOURG SAINT-ANTOINE city: PARIS postcode: 75011 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	FR (PARIS)	coordinator	50˙000.00

Map

Project objective

The EyeTrack project develops the first eye-tracking system truly adapted to mobile usages and seamlessly combined with a user-testing environment accessible to every digital team. Measuring visual attention in mobile usage is highly challenging. Optimising user experience of a mobile application during agile development implies testing the app “in the wild”, with real users. It requires methodology to measure observable interaction issues, and adapted technology to detect issues from visual interactions with the digital content (where people look is undetectable by direct observation of users). Mobile user experience is one of the biggest challenges that faces every app launched on the market. However thousands of digital project teams lack reliable tools to optimise their work and reduce testing costs, while hoping to trigger the right consumer behaviors. This market is partially addressed by eye-tracking solutions that are expensive, difficult to use, and offering limited capacity in terms of data analysis. Current systems for mobile devices are either stationary or inaccurate. Matchic Labs develops a new and accurate Eye-Tracking solution for Mobile Usage and Agile Testing, enabling development teams to easily build tests, collect data, and get results. Fast. Meant for field-testing with real users, it is built around an innovative eye-tracking system adapted to mobile usages: ultra light hardware, plus Software as a Service environment that analyses visual behaviors of panels of users. Digital teams will reduce project risk and improve their apps based on easy to understand analysis. The EyeTrack project is aimed at a €1B and fast growing market where ad agencies, user experience professionals, and mobile app developers require cost effective tools adapted to their digital project cycles. Phase 1 will tackle industrial feasibility, technical feasibility of eye-tracking in daylight, customer validation, and the development of a detailed business plan.

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The information about "EYETRACK" are provided by the European Opendata Portal: CORDIS opendata.