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AFFIRMATIVE SIGNED

Affirmative Post-Cinema: Narrative and Aesthetic Responses to Gender and Power

Total Cost €

EC-Contrib. €

Partnership

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AFFIRMATIVE project word cloud

Explore the words cloud of the AFFIRMATIVE project. It provides you a very rough idea of what is the project "AFFIRMATIVE" about.

incapacity calling experiences engagement dynamics film normative post artists social producing spatial relaying building status activism immersive transform induce formats instances gendered affirmative political quo situation individualised aesthetic micropolitical bridge futures possibilities power norms public cinematic technological regained media lamenting debates alternative theory practices spectator explore express narrative last mainstream virtual genres digital affirmatively participative play video gender arts reinforcing

Project "AFFIRMATIVE" data sheet

The following table provides information about the project.

Coordinator	UNIVERSITETET I BERGEN Organization address address: MUSEPLASSEN 1 city: BERGEN postcode: 5020 website: www.uib.no contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Norway [NO]
Total cost	196˙400 €
EC max contribution	196˙400 € (100%)
Programme	1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
Code Call	H2020-MSCA-IF-2017
Funding Scheme	MSCA-IF-EF-ST
Starting year	2018
Duration (year-month-day)	from 2018-11-01 to 2021-04-17

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	UNIVERSITETET I BERGEN UNIVERSITETET I BERGEN Organization address address: MUSEPLASSEN 1 city: BERGEN postcode: 5020 website: www.uib.no contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	NO (BERGEN)	coordinator	196˙400.00

Map

Project objective

The power dynamics and the effects of gender on social, spatial and political behaviour have regained major interest in public debates in the last years. If media (and new media) play an important role in relaying this debate, it does also in producing and reinforcing normative gendered practices. In response to the incapacity of mainstream media to induce effective change, video and digital artists explore the technological and political possibilities of digital media, video art and virtual reality to transform gendered norms affirmatively; that is creating alternative futures to the status quo rather than lamenting the current situation. Calling for a post-cinematic spectator, both individualised and participative, video and digital artists produce new genres and formats through which they express affirmative responses to gender and power. Building a bridge between film theory, new immersive media and social engagement, this research project will investigate how post-cinematic arts produce micropolitical instances of activism through narrative and aesthetic experiences.

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The information about "AFFIRMATIVE" are provided by the European Opendata Portal: CORDIS opendata.