SOCIALPRIVACY

Addressing Privacy Challenges in Social Media

Coordinatore	THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD    more  Organization address address: University Offices, Wellington Square city: OXFORD postcode: OX1 2JD contact info Titolo: Mr. Nome: Gill Cognome: Wells Email: send email Telefono: +44 1865 289800 Fax: +44 1865 289800
Nazionalità Coordinatore	United Kingdom [UK]
Totale costo	268˙555 €
EC contributo	268˙555 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2011-IOF
Funding Scheme	MC-IOF
Anno di inizio	2012
Periodo (anno-mese-giorno)	2012-09-01   -   2015-08-31

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD  Organization address address: University Offices, Wellington Square city: OXFORD postcode: OX1 2JD contact info Titolo: Mr. Nome: Gill Cognome: Wells Email: send email Telefono: +44 1865 289800 Fax: +44 1865 289800	UK (OXFORD)	coordinator	268˙555.20
2	INSTITUT NATIONAL DE RECHERCHE EN INFORMATIQUE ET EN AUTOMATIQUE  Organization address address: Domaine de Voluceau, Rocquencourt city: LE CHESNAY Cedex postcode: 78153 contact info Titolo: Ms. Nome: Mireille Cognome: Moulin Email: send email Telefono: +33 172925964	FR (LE CHESNAY Cedex)	participant	0.00

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 Obiettivo del progetto (Objective)

'Social media offers many benefits, helping people stay in touch, reconnecting long-lost friends and creating new friendships. However, it also raises serious challenges with respect to privacy. The value of Facebook lies not in the site itself but rather in the information held in its database. Yet few users understand the worth of their own data nor the potential risks of disclosing it. In exchange for seemingly ‘free’ services, they provide personal information to the host site and unknown third parties, which can lead to disastrous consequences including ridicule, robbery, fines and incarceration. Although users’ right to privacy has long been protected, the rapid adoption of social media has surpassed society’s ability to effectively regulate it. Today’s users lack informed consent: they must make all-or-nothing decisions about on-line privacy regardless of context; they may not be able to opt out; and even if they do, their personal information is often available through other sources over which they have no control. The Social Privacy project will first diagnose the problem, exploring privacy issues associated with social media at the level of the individual, the enterprise and society, and then generate effective solutions, from providing users with technical safeguards and informed consent, to establishing corporate guidelines for protecting privacy, to developing and testing recommendations for public policy. This requires a multi-disciplinary approach with social and computer science methods to gather and interpret data, combined with expertise in cyber law to create effective guidelines and technical solutions. A key outcome will be a resource website with educational material and self-testing tools for users, voluntary guidelines for industry and policy recommendations for law-makers. Social Privacy’s research will offer a more solid foundation for safeguarding on-line privacy in social media networks.'