REINVENT

Transforming SMEs in Creative Sectors through Business Model Innovation

Coordinatore	HASKOLINN I REYKJAVIK EHF    more  Organization address address: MENNTAVEGUR 1 city: REYKJAVIK postcode: 101 contact info Titolo: Dr. Nome: Marina Cognome: Candi Email: send email Telefono: +354 825 6418
Nazionalità Coordinatore	Iceland [IS]
Totale costo	1˙397˙211 €
EC contributo	1˙397˙211 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2012-IAPP
Funding Scheme	MC-IAPP
Anno di inizio	2013
Periodo (anno-mese-giorno)	2013-01-01   -   2016-12-31

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	HASKOLINN I REYKJAVIK EHF  Organization address address: MENNTAVEGUR 1 city: REYKJAVIK postcode: 101 contact info Titolo: Dr. Nome: Marina Cognome: Candi Email: send email Telefono: +354 825 6418	IS (REYKJAVIK)	coordinator	263˙679.28
2	STORMSALEN APS  Organization address address: RADHUSGADE 5 ST city: HORSENS postcode: 8700 contact info Titolo: Ms. Nome: Pia Cognome: Schildknecht Jensen Email: send email Telefono: 4520713821	DK (HORSENS)	participant	429˙390.66
3	VA ARKITEKTAR EHF  Organization address address: BORGARTUNI 6 city: REYKJAVIK postcode: 105 contact info Titolo: Mr. Nome: Indro Cognome: Candi Atlason Email: send email Telefono: +354 530 6990	IS (REYKJAVIK)	participant	313˙255.75
4	I3D SPOLKA AKCYJNA  Organization address address: UL. KONARSKIEGO 18 C city: GLIWICE postcode: 44 100 contact info Titolo: Mrs. Nome: Aleksandra Cognome: Kociemba Email: send email Telefono: +48 324000999	PL (GLIWICE)	participant	283˙584.56
5	WYZSZA SZKOLA BIZNESU  Organization address address: UL. ZIELONA 27 city: NOWY SACZ postcode: 33 300 contact info Titolo: Dr. Nome: Michal Cognome: Jasienski Email: send email Telefono: +48 501825181	PL (NOWY SACZ)	participant	107˙301.15

Mappa

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 Obiettivo del progetto (Objective)

'Business model innovation has to do with inventing and implementing new models for doing business and creating value. As such, business model innovation can be viewed as a process of transformation and reinvention (hence, the acronym for this project). Because of the unique importance of small and medium-sized enterprises (SMEs) and the creative sectors for Europe, Reinvent will have SMEs in creative sectors as its empirical focus. Reinvent will develop knowledge about how SMEs in creative sectors – SMEs operating in both digital and non-digital markets - can implement business model innovation as a means to enhance competitive advantage, and put this knowledge into practice in three SMEs. Reinvent will create opportunities to evaluate and validate business model innovation as a competitive tool for European SMEs through empirical research among SMEs in the partner countries. The research to be conducted in Reinvent is particularly relevant right now as Europe faces the challenge of finding ways out of the current economic recession. Identifying the keys to creating successful business models with which recovery based on innovation and entrepreneurship in the creative sectors can be achieved is particularly urgent. Reinvent will have substantial impact for European SMEs, which need approaches, methods and tools to develop competitive strategies. Reinvent will develop, implement and evaluate tools for business model innovation. Developing the capability for business model innovation in SMEs across a range of creative sectors will contribute to European firms’ ability to create and maintain competitive advantage. A comprehensive impact and dissemination strategy has been devised, including dissemination and networking aimed at the general public, policy makers, academia and industry, particularly SMEs. This will ensure that the project impacts SMEs outside the consortium and, thereby, at a broad European level.'