KIDSIZE
Development of a new extended product-service to overcome size assignment and fitting barriers for children fashion on-line market addressing customer needs
| Coordinatore | EUROPEAN CHILDRENS FASHION ASSOCIATION
Organization address
address: CALLE SAN VICENTE 16 contact info |
| Nazionalità Coordinatore | Spain [ES] |
| Totale costo | 1˙783˙383 € |
| EC contributo | 1˙261˙058 € |
| Programma | FP7-SME
Specific Programme "Capacities": Research for the benefit of SMEs |
| Code Call | FP7-SME-2013 |
| Funding Scheme | BSG-SME-AG |
| Anno di inizio | 2013 |
| Periodo (anno-mese-giorno) | 2013-10-01 - 2016-03-31 |
Partecipanti
| # | ||||
|---|---|---|---|---|
| 1 |
EUROPEAN CHILDRENS FASHION ASSOCIATION
Organization address
address: CALLE SAN VICENTE 16 contact info |
ES (VALENCIA) | coordinator | 323˙770.00 |
| 2 |
TEKSTIILI- JA VAATETUSTEOLLISUUS FINATEX RY
Organization address
address: ETELARANTA 10 contact info |
FI (HELSINKI) | participant | 238˙157.00 |
| 3 |
ASSOCIATION POUR LE PILOTAGE DES PROJETS RECHERCHE-ENTREPRISE DU POLE ENFANT
Organization address
address: RUE NATIONALE 34 contact info |
FR (CHOLET) | participant | 229˙659.00 |
| 4 |
ASOCIACION ESPANOLA DE PRODUCTOS PARA INFANCIA
Organization address
city: VALENCIA contact info |
ES (VALENCIA) | participant | 226˙715.00 |
| 5 |
BRAVOTEX II - PRODUCAO E COMERCIALIZACAO TEXTIL SA
Organization address
address: VIA CENTRAL DE MILHEIROS 203 MILHEIROS contact info |
PT (MAIA) | participant | 96˙898.38 |
| 6 |
STAR TEXTIL SA
Organization address
address: AVENIDA PRESIDENT COMPAYS 16 contact info |
ES (MATARO) | participant | 85˙019.00 |
| 7 |
PRIMER PUESTO SL
Organization address
address: CALLE NICOLAS COPERNICO 8 PARQUE TECNOLOGICO LA COMA contact info |
ES (PATERNA) | participant | 26˙756.00 |
| 8 |
THE UK INTELLIGENT SYSTEMS RESEARCH INSTITUTE LIMITED
Organization address
address: MIDDLE ASTON HOUSE contact info |
UK (OXFORDSHIRE) | participant | 19˙576.00 |
| 9 |
INSTITUTO DE BIOMECANICA DE VALENCIA
Organization address
address: UNIVERSIDAD POLITECNICA DE VALENCIA EDIFICIO 9C CAMINO DE VERA S/N contact info |
ES (VALENCIA) | participant | 14˙508.00 |
Mappa
Word cloud
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Obiettivo del progetto (Objective)
'E-commerce has become a focal point of expansion and growth for the consumer goods industry. This rapidly expanding trend provides an opportunity for childrenswear manufacturers to introduce new commercialization channels, enabling to reach a global audience by selling their products directly to customers and being able to open 24 hours a day, seven days a week. However, the childrenswear sector is not fully taking advantage of e-Commerce, where only 5-7% of all childrenswear is being sold online, compared to clothing in general with 10% or 50% of all computers or 61% of all books. Online apparel retailers have a 40% return rate, the highest return rate in e-commerce, being bad fit the main barrier for the online market, causing 75% of these returns.
It is therefore that KIDSIZE project will develop an added value service to overcome size assignment and fitting barrier, facilitating the adequate selection of size when buying both online and in normal shops without the presence of the children. KIDSIZE system will enable to capture the 3D children body shape at home with easy to use, low cost and wide available consumer technology. The optimal size will be proposed according to body shape and growing patterns, being supported by a 3D European children database, covering child measures from 2 to 12 years and pediatric body measures for babies under 2 years, while visualizing fitting. This system, will lead to an increase of the European childrenswear industry competitiveness, withstanding both LLC competition in brick and mortar stores as well as foreign competition on the e-Commerce market.
Our consortium is formed by 4 AG´s: CFE, ASEPRI, NOVA CHILD and FINATEX, 3 RTD Performers IBV, ISRI and OZONGO, specialized in anthropometrics, ICT and e-commerce respectively and 2 SMEs TUCTUC and MYLLYMUKSUT Direct exploitation of the results of the project will provide the SME community an expected cost-savings/benefits of €130,5 Million in 5 years after the end of the projec'