HEALTH-TV

Enhancing public awareness on the results of European Health research actions through television media

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 Obiettivo del progetto (Objective)

'The strategic objective of HEALTH-TV is to contribute to the development of public awareness on European Health research in all European countries through television media. This objective will be reached through the exploitation and the customisation of a highly innovative TV media communication model, successfully implemented by the HEALTH-TV partnership over the past 5 years. The project will: • Fill the existing communication gap between the technical content vehiculed by the Health research and the understanding skills of the general public • Identify the key results of the Health Theme, through the permanent consultation of its relevant constituencies (including the Commission Services) and an in-depth punctual research towards individual Health projects. • Create a series of 12 high-quality free-of-rights Video News Releases (VNRs) for the general public on the basis of the key results of the research. HEALTH-TV audiovisuals will be conceived in such a way to be easily adaptable to the needs of a wide spectrum of European TV channels, either for news or features usage. The audiovisuals will mostly focus on publicly available Health projects’ results. • Include HEALTH-TV audiovisual productions into the scientific and news TV broadcasting mainstreams of major national TV channels Europe-wide by targeting broadcast media from the 27 EU Member States. • Collect actual broadcasts made by European TV stations and include them on a DVD at the end of the project, for future use and exploitation. • Monitor the progress of the project and assess its achievements and success. • Measure the media impact of the project. The project expects to have each of its audiovisual production broadcast by at least 8 major national TV stations throughout Europe and to reach an overall public TV audience of several tens of millions people.'

Introduzione (Teaser)

Despite unprecedented levels of information out there, the public is still not well informed on current health issues. A European project brings television programmes to the fore in an effort to better inform citizens.

Descrizione progetto (Article)

The life sciences and biotechnology are generating unprecedented information on everything from personal health issues to the quality of life in urban settings. Yet for the most part, the citizens remain poorly informed.

To overcome this, the EU-funded project 'Enhancing public awareness on the results of European health research actions through television media' (Health-TV) was created. It focused on enhancing and exploiting a TV communication model developed over successive European projects spanning some 10 years.

The Health-TV team pulled out key messages from this built-up knowledge base on health issues and developed a number of high-quality video news releases (VNRs) to raise awareness of these issues.

The team also sought to encourage the use of audiovisuals to promote health-related research efforts, which can then be disseminated through a well-established medium like youris.com, a portal that helps to promote European research and innovation.

Health-TV also targeted mainstream television broadcasters. Its messages and content reached audiences via 28 national television channels across the globe. Based on its success, the team drafted recommendations to inform future similar actions, including new online media and press services.

Raising awareness of health-related issues is vital for Europe to cope with growing pressure on its health services. This makes projects like Health-TV, which helped to deliver sometimes complex scientific subjects to audiences in an easy to grasp and attractive format, invaluable.