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Fidzup-Retargeting

Physical Retargeting, innovative mobile marketing services for traditional retailers

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

Fidzup-Retargeting project word cloud

Explore the words cloud of the Fidzup-Retargeting project. It provides you a very rough idea of what is the project "Fidzup-Retargeting" about.

gap economic smartphone position complete platform close countries commerce business advertising collection creates feasibility retargeting messages efficient person shifts environment fidzup locating mobile total industry right receive service france leverage clutter verifying size private exists consumers 300 expectations inviting market follow anonymous data legislative smartphones levels commercialisation spain respecting wants promoted italy ad reveals marketing cultural 68 combined back centers legal helps sold model retailers geographies competitors solution first send buying personal breakthrough online analysing besides retailer message personalised diffusion replacing requirement innovation physical western deciding uk final predict store comprise

Project "Fidzup-Retargeting" data sheet

The following table provides information about the project.

Coordinator	FIDZUP Organization address address: 13 RUE MADAME DE SANZILLON city: CLICHY postcode: 92110 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	France [FR]
Project website	http://www.fidzup.com/en/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2014
Funding Scheme	SME-1
Starting year	2015
Duration (year-month-day)	from 2015-05-01 to 2015-10-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	FIDZUP FIDZUP Organization address address: 13 RUE MADAME DE SANZILLON city: CLICHY postcode: 92110 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	FR (CLICHY)	coordinator	50˙000.00

Map

Project objective

Advertising industry is currently facing two major shifts that change the way products are promoted and sold in Europe: Retargeting Advertising and smartphone diffusion. This creates opportunities for physical retailers to better know their consumer expectations through “physical retargeting”. After 3 years of development, FIDZUP wants to leverage its current marketing position within retailers with its physical retargeting breakthrough innovation: Fidzup Retargeting.

The current state-of-the-art reveals that no complete physical retargeting solution exists. Fidzup Retargeting is a marketing service based on anonymous in-store locating of consumer smartphones, that helps a retailer to predict its consumer expectations, and offer personalised message directly on his smartphone (by replacing a generic ad), inviting him back to the store, or to follow up the buying process in the m-commerce platform.

Our solution will help physical retailers to send the right message to the right person, and therefore become far more efficient. It will make them able to close the gap to their online competitors in terms of understanding their consumers. Besides, final consumers will receive messages according to their personal centers of interest. Ad clutter will be reduced while respecting private data.

The feasibility study will assess three key levels: 1. Technical: Testing and verifying that Fidzup Retargeting in an operational environment 2. Economic: Analysing and deciding on business model 3. Legal: Identifying legal issues relating to data collection in France, UK, Spain and Italy For European commercialisation of our innovation, total funding requirement during 2 years for Phase 2 is estimated at € 3 300 000.

Dissemination of the innovation will first be European. For cultural, legislative and market size reasons, target geographies for Fidzup Retargeting will address France, UK, Italy and Spain. These countries, combined, comprise 68% of Western European mobile ad market.

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The information about "FIDZUP-RETARGETING" are provided by the European Opendata Portal: CORDIS opendata.