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KEEP-IT-UP

KEEP-IT-UP: Redefining shelf life monitoring in the global food industry with a new intelligent Time-Temperature Indicator for perishable products

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 KEEP-IT-UP project word cloud

Explore the words cloud of the KEEP-IT-UP project. It provides you a very rough idea of what is the project "KEEP-IT-UP" about.

expansion    norway    left    47    extension    eat    habits    consumption    optimize    outstanding    temperatures    seek    exposed    01    reducing    international    planning    spoilage    patented    version    foodborne    itup    confirms    temperature    team    sales    adapt    2022    line    proper    types    retailers    direct    first    producers    introducing    kept    retail    assurance    reduce    consumers    invested    300m    food    building    fresh    cold    ready    revenues    accuracy    time    regulates    23    meals    stages    technologies    indicators    life    lot    roi    room    chemical    million    suitable    quantitative    days    experts    responds    backed    markets    shelf    keep    illness    brand    waste    improvement    12    76    small    continuous    fast    chain    sold    profits    quality    losses    feedback    guaranteeing    pressing    units    company    spread    jobs   

Project "KEEP-IT-UP" data sheet

The following table provides information about the project.

Coordinator		 KEEP-IT TECHNOLOGIES AS 

Organization address
address: STROMSVEIEN 323A
city: OSLO
postcode: 1081
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Norway [NO]
 Project website http://keep-it.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.2.4. (Sustainable and competitive bio-based industries and supporting the development of a European bioeconomy)
2. H2020-EU.3.2.1. (Sustainable agriculture and forestry)
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
4. H2020-EU.3.2.2. (Sustainable and competitive agri-food sector for a safe and healthy diet)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-03-01   to  2018-06-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    KEEP-IT TECHNOLOGIES AS NO (OSLO) coordinator 50˙000.00

Map

 Project objective

Keep-it Technologies AS (Norway) is a fast-growing company backed up by an outstanding team of 23 experts in food retail, brand building and product development. We have developed the Keep-itUp Time-Temperature Indicators, using a patented chemical process to measure the time and the temperature to which a product has been exposed to. These provide continuous and quantitative information (in days left to spoilage) of fresh food and ready-to-eat meals’, according to the temperature they are exposed to over time, thus introducing the concept of planning in consumption for the first time: when a product is kept at proper temperatures, it allows the extension of its shelf life in 5-6 days. Although a first version of Keep-itUp indicators has been already produced in small scale in Norway the feedback confirms that there is a lot of room for improvement. The goal of the Keep-itUp project is to increase accuracy, adapt them to different types of food products and target markets’ needs, to optimize their production line, and to seek further international expansion. The Keep-itUp project responds to two pressing needs: reducing food waste (an EU priority) and the quality assurance of food, as it regulates the spread of foodborne illness. Keep-itUp will contribute to a more suitable food future, by reducing food waste and will help its end-users (consumers) to improve their consumption habits, thus reducing food waste; will help retailers increase their profits by guaranteeing the quality of products sold through different stages of the cold-chain; and allow producers to increase their ROI, reduce food losses and deliver higher quality products. With Keep-itUp we will reach our sales objective of 300M units/year, thus growing our revenues to €12.76 million by 2022, while creating 47 new direct jobs. The project has an estimated ROI of 4.01 per euro invested

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The information about "KEEP-IT-UP" are provided by the European Opendata Portal: CORDIS opendata.

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