DIME4HERITAGE

Digital Media for Heritage: Refocusing Design from the Technology to the Visitor Experience

Coordinatore	UNIVERSITY OF LEICESTER    more  Organization address address: University Road city: LEICESTER postcode: LE1 7RH contact info Titolo: Ms. Nome: Marie Cognome: Adams Email: send email Telefono: +44 116 223 1799 Fax: +44 116 2522028
Nazionalità Coordinatore	United Kingdom [UK]
Totale costo	271˙943 €
EC contributo	271˙943 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2011-IOF
Funding Scheme	MC-IOF
Anno di inizio	2012
Periodo (anno-mese-giorno)	2012-10-01   -   2015-09-30

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	UNIVERSITY OF LEICESTER  Organization address address: University Road city: LEICESTER postcode: LE1 7RH contact info Titolo: Ms. Nome: Marie Cognome: Adams Email: send email Telefono: +44 116 223 1799 Fax: +44 116 2522028	UK (LEICESTER)	coordinator	271˙943.70

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 Obiettivo del progetto (Objective)

'The 21st century museum mission has been re-interpreted. Heritage institutions are called to improve and find new ways to present content in order to convey knowledge and engage visitors. Arguably, digital media have an increasingly prominent role in the communication and interpretation of heritage while digital technology continuously improves. But can technical innovation alone yield new communication and interpretation approaches that enrich the visitor experience? Now is the time to question and rethink digital media design practices for better experiences of visitors. Design Culture is the key-discipline to deal with this challenge, as design is opening up pathways to the disciplines needed to connect and integrate knowledge from many specialisations: the design of effective and innovative digital media-based communication for cultural heritage requires working across the borders of museology, visitor studies, and design. Digital media design requires careful attention to the orchestration of a number of disciplines to result in an apposite visitor experience: the interdisciplinary research we propose aims to drive innovation by generating: (a) a framework for this orchestration and (b) methodologies for the design of effective digital media for heritage. The combination of the two parts will set the basis for a museum digital media design theory. Our methodology is tuned to theory building and combines analytical conceptual research with empirical case studies in order to test the conceptual framework and the methodology. Results include (a) a conceptual framework through which factors involved in design can be articulated in a way that provides a common design-oriented frame of reference; (b) innovative design methodology that encompasses design principles, guidelines, and methods; (c) museum design problem case studies as exemplars addressing contemporary museological issues; and (d) knowledge transfer workshops for museum design practitioners.'

Introduzione (Teaser)

An EU project has helped establish principles for the design of digital museum displays. Aiming to integrate technology and media to benefit visitor response, the group produced a new conceptual framework and methodology.

Descrizione progetto (Article)

Museums increasingly rely on digital media to present information. Yet, technical evolution of computers, in itself, is not likely to benefit museum communication and visitor experience.

Improving such presentation requires a new set of design principles that integrate technology and innovative digital media. Supplying the principles is the purpose of the EU-funded DIME4HERITAGE (Digital media for heritage: Refocusing design from the technology to the visitor experience) project. The three-year undertaking is one of few to take a design-research approach, and considers digital media design in the context of museum displays. Investigations employed a grounded theory methodology, utilising interviews, document analysis and a series of design experiments. The project started in October 2012.

Work produced a conceptual framework outlining design factors and providing a common frame of reference. Secondly, the effort yielded a methodology encompassing the design principles. Finally, the team organised knowledge transfer workshops.

The DIME4HERITAGE project has developed certain formalised knowledge about principles for designing digital museum displays. The resulting guidelines and methodology incorporate best practices, which stakeholders can adapt and refer to.