TAG CLOUD

TAG CLOUD Technologies lead to Adaptability & lifelong enGagement with culture throughout the CLOUD

Coordinatore	UNIVERSIDAD POLITECNICA DE MADRID    more  Organization address address: Calle Ramiro de Maeztu 7 city: Madrid postcode: 28040 contact info Titolo: Prof. Nome: Gonzalo Cognome: León Serrano Email: send email Telefono: +34 91 3366048 Fax: +34 913365974
Nazionalità Coordinatore	Spain [ES]
Totale costo	4˙083˙164 €
EC contributo	3˙100˙000 €
Programma	FP7-ICT Specific Programme "Cooperation": Information and communication technologies
Code Call	FP7-ICT-2011-9
Funding Scheme	CP
Anno di inizio	2013
Periodo (anno-mese-giorno)	2013-02-01   -   2016-01-31

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	UNIVERSIDAD POLITECNICA DE MADRID  Organization address address: Calle Ramiro de Maeztu 7 city: Madrid postcode: 28040 contact info Titolo: Prof. Nome: Gonzalo Cognome: León Serrano Email: send email Telefono: +34 91 3366048 Fax: +34 913365974	ES (Madrid)	coordinator	0.00
2	BMT GROUP LIMITED  Organization address address: WALDEGRAVE ROAD city: TEDDINGTON postcode: TW11 8LZ contact info Titolo: Dr. Nome: Christos Cognome: Giachritsis Email: send email Telefono: 447795000000 Fax: 442090000000	UK (TEDDINGTON)	participant	0.00
3	FRAUNHOFER-GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V  Organization address address: Hansastrasse city: MUNCHEN postcode: 80686 contact info Titolo: Ms. Nome: Hannah Cognome: Wolff Email: send email Telefono: +49 2241 14 1968 Fax: +49 2241 14 2386	DE (MUNCHEN)	participant	0.00
4	GEOMOBILE GMBH  Organization address address: EMIL-FIGGE-STR city: DORTMUND postcode: 44227 contact info Titolo: Dr. Nome: Michael Cognome: Gerhard Email: send email Telefono: +49 231 97427230	DE (DORTMUND)	participant	0.00
5	INMARK ESTUDIOS Y ESTRATEGIAS S.A.  Organization address address: AVENIDA LLANO CASTELLANO 43 city: MADRID postcode: 28034 contact info Titolo: Ms. Nome: Yolanda Cognome: Ursa Email: send email Telefono: +34 914480203	ES (MADRID)	participant	0.00
6	OKKAM SRL  Organization address address: VIA SEGANTINI city: TRENTO postcode: 38122 contact info Titolo: Prof. Nome: Valentina Cognome: Schlagenauf Email: send email Telefono: +39 0461283649	IT (TRENTO)	participant	0.00
7	PATRONATO DE LA ALHAMBRA Y GENERALIFE  Organization address address: CALLE REAL DE LA ALHAMBRA S/N city: GRANADA postcode: 18009 contact info Titolo: Ms. Nome: Mª del Mar Cognome: Villafranca Jimenez Email: send email Telefono: +34 655830094	ES (GRANADA)	participant	0.00
8	SOR TRONDELAG FYLKESKOMMUNE  Organization address address: ERLING SKAKKES GT city: TRONDHEIM postcode: 7004 contact info Titolo: Ms. Nome: Gro Anita Cognome: Mortensen Email: send email Telefono: +47 73866290	NO (TRONDHEIM)	participant	0.00
9	STIFTELSEN SINTEF  Organization address address: Strindveien city: TRONDHEIM postcode: 7465 contact info Titolo: Dr. Nome: Shanshan Cognome: Jiang Email: send email Telefono: +47 48027558	NO (TRONDHEIM)	participant	0.00
10	THE UNIVERSITY OF BIRMINGHAM  Organization address address: Edgbaston city: BIRMINGHAM postcode: B15 2TT contact info Titolo: Ms. Nome: Chung Cognome: May Email: send email Telefono: +44 1214158202	UK (BIRMINGHAM)	participant	0.00

Mappa

 Word cloud

Esplora la "nuvola delle parole (Word Cloud) per avere un'idea di massima del progetto.

 Obiettivo del progetto (Objective)

Cultural heritage is an important asset of Europe which is largely underexplored. One of the main reasons is that the general public do not really incorporate cultural activities in their life style. Currently, cultural heritage institutions attempt to attract, engage and retain visitors using a range of digital technologies from relatively cheap interactive websites to expensive on-site 3D visualisations. Despite the employment of these technologies the success of significantly increasing their visitor base has been limited. A major drawback of the current approach is that information about a cultural object, which these technologies convey to the users, is still 'centrally' produced by experts (e.g. curators, historians, archaeologists, etc.). Moreover, personalised interactive systems are also centrally defined and based on general views about the background and preferences of the general population.nnTAG CLOUD offers a radically new approach in developing truly personalised cultural experiences by seamlessly incorporating cloud-based (non-sensitive) information about the habits, preferences and motives of individuals into the digital content of a cultural objects (e.g. artefacts, buildings, sites, etc.) and allowing to increase the users' interest for cultural heritage giving an active participation in the assignment of the importance of a cultural artefact, becoming participants in the creation of their own cultural experiences, creating, sharing, and adding information within social media. TAG CLOUD plans to add new meaning to cultural digital content by producing adaptive cultural contents based on fusion of expert and visitor information.nnThe methodology and interactive technologies, which will be developed in TAG CLOUD, will result in introducing more people into cultural heritage activities, improving the quality of their engagement and increasing the frequency of their visits to cultural sites.