ECOBOARD
The New Eco-friendly Advertising Tool Which Gives an Alternative Real-Time Outdoor Advertising Media for SMEs
| Coordinatore | ATEKNEA SOLUTIONS HUNGARY KFT
Organization address
address: TETENYI UT 84-86 contact info |
| Nazionalità Coordinatore | Hungary [HU] |
| Sito del progetto | http://www.eco-board.eu |
| Totale costo | 1˙329˙792 € |
| EC contributo | 976˙242 € |
| Programma | FP7-SME
Specific Programme "Capacities": Research for the benefit of SMEs |
| Code Call | FP7-SME-2008-1 |
| Funding Scheme | BSG-SME |
| Anno di inizio | 2009 |
| Periodo (anno-mese-giorno) | 2009-04-01 - 2011-05-31 |
Partecipanti
| # | ||||
|---|---|---|---|---|
| 1 |
ATEKNEA SOLUTIONS HUNGARY KFT
Organization address
address: TETENYI UT 84-86 contact info |
HU (BUDAPEST) | coordinator | 40˙568.00 |
| 2 |
Nome Ente NON disponibile
Organization address
city: Budapest contact info |
HU (Budapest) | participant | 243˙464.55 |
| 3 |
Impactmedia SA
Organization address
address: Lincoln 11 En3 contact info |
ES (Barcelona) | participant | 222˙879.55 |
| 4 |
Screen Technics
Organization address
address: "Allee des santonniers, Sect. D" contact info |
FR (Saint Laurent du Var) | participant | 214˙248.05 |
| 5 |
MAYDOWN PRECISION ENGINEERING LTD
Organization address
address: Carrakeel Drive 11 contact info |
UK (LONDONDERRY) | participant | 182˙027.40 |
| 6 |
BROADCASTING CENTER EUROPE SA
Organization address
address: BOULEVARD PIERRE FRIEDEN 45 contact info |
LU (LUXEMBOURG) | participant | 53˙132.00 |
| 7 |
ATEKNEA SOLUTIONS CATALONIA, SA
Organization address
address: CALLE VICTOR PRADERA 45 contact info |
ES (CORNELLA DE LLOBREGAT BARCELONA) | participant | 11˙124.80 |
| 8 |
ATEKNEA SOLUTIONS POLAND Sp. z o.o.
Organization address
address: UL. WADOWICKA 3 contact info |
PL (KRAKOW) | participant | 8˙798.04 |
Mappa
Word cloud
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Obiettivo del progetto (Objective)
'The global advertising industry is a highly competitive business and the European market represents almost one quarter of the world’s estimated global ad-spend. Despite Europe’s global market share, the pressures experienced by the SME European media advertising sector are considerable, particularly for those marketing paper billboards using toxic ink and glue waste. These pressures, including international competition, industry consolidation and increasing incorporation of costly digital signage technologies into the advertising industry, are important factors impacting SMEs, given their limited access to investment capital. Consortium SMEs have therefore identified a clear need for an outdoor media technology that can replace paper billboards, is affordable, as equally market-effective as digital advertising and that can generate consumer appeal. However, consortium members lack investment capital and expertise to guide them in the development of such a technology, constituting this a significant threat to their competitiveness within the industry. To meet such competition, the proposed ECOBOARD solution will create a pixel-based advertising board capable of displaying static images in near real-time with relatively low initial and operational costs. ECOBOARD will use existing innovative technology combined with creativity and precision engineering to produce a new eco-friendly advertising tool that does not harm the environment. The commercial objective of this ECOBOARD is the development of a state of the art advertising outdoor media tool which provides an affordable alternative to paper billboards, and that can increase the competitive advantage of consortium SMEs in light of increasing sector dominance by large enterprises, thereby opening up new markets both within Europe and worldwide.'
Introduzione (Teaser)
Giant posters and billboards are a major advertising tool globally mainly operated by small and medium-sized enterprises (SMEs). A new technology offers economic and environmental advantages.