ECOBOARD

The New Eco-friendly Advertising Tool Which Gives an Alternative Real-Time Outdoor Advertising Media for SMEs

Coordinatore	ATEKNEA SOLUTIONS HUNGARY KFT    more  Organization address address: TETENYI UT 84-86 city: BUDAPEST postcode: 1119 contact info Titolo: Mr. Nome: Miklós Cognome: Zoltai Email: send email Telefono: 3617874024 Fax: 3617874390
Nazionalità Coordinatore	Hungary [HU]
Sito del progetto	http://www.eco-board.eu
Totale costo	1˙329˙792 €
EC contributo	976˙242 €
Programma	FP7-SME Specific Programme "Capacities": Research for the benefit of SMEs
Code Call	FP7-SME-2008-1
Funding Scheme	BSG-SME
Anno di inizio	2009
Periodo (anno-mese-giorno)	2009-04-01   -   2011-05-31

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	ATEKNEA SOLUTIONS HUNGARY KFT  Organization address address: TETENYI UT 84-86 city: BUDAPEST postcode: 1119 contact info Titolo: Mr. Nome: Miklós Cognome: Zoltai Email: send email Telefono: 3617874024 Fax: 3617874390	HU (BUDAPEST)	coordinator	40˙568.00
2	Nome Ente NON disponibile  Organization address city: Budapest postcode: 1052 contact info Titolo: Mr. Nome: Gabor Cognome: Hetyey Email: send email Telefono: 36304451303 Fax: 36304451303	HU (Budapest)	participant	243˙464.55
3	Impactmedia SA  Organization address address: Lincoln 11 En3 city: Barcelona postcode: 8006 contact info Titolo: Mr. Nome: Rafael Cognome: Martin-Alos De Budalles Email: send email Telefono: 34932178556 Fax: 34932183981	ES (Barcelona)	participant	222˙879.55
4	Screen Technics  Organization address address: "Allee des santonniers, Sect. D" city: Saint Laurent du Var postcode: 6700 contact info Titolo: Mr. Nome: Roberto Cognome: Airoldi Email: send email Telefono: 33493318017 Fax: 33493074907	FR (Saint Laurent du Var)	participant	214˙248.05
5	MAYDOWN PRECISION ENGINEERING LTD  Organization address address: Carrakeel Drive 11 city: LONDONDERRY postcode: BT47 6UQ contact info Titolo: Mr. Nome: Sean Cognome: Phelan Email: send email Telefono: 442872000000 Fax: 442872000000	UK (LONDONDERRY)	participant	182˙027.40
6	BROADCASTING CENTER EUROPE SA  Organization address address: BOULEVARD PIERRE FRIEDEN 45 city: LUXEMBOURG postcode: 1543 contact info Titolo: Mr. Nome: Frederic Cognome: Lemaire Email: send email Telefono: 35224806160 Fax: 35224807007	LU (LUXEMBOURG)	participant	53˙132.00
7	ATEKNEA SOLUTIONS CATALONIA, SA  Organization address address: CALLE VICTOR PRADERA 45 city: CORNELLA DE LLOBREGAT BARCELONA postcode: 8940 contact info Titolo: Ms. Nome: Eva Cognome: Romagosa Email: send email Telefono: 34932049922 Fax: 34932049866	ES (CORNELLA DE LLOBREGAT BARCELONA)	participant	11˙124.80
8	ATEKNEA SOLUTIONS POLAND Sp. z o.o.  Organization address address: UL. WADOWICKA 3 city: KRAKOW postcode: 30 347 contact info Titolo: Mr. Nome: Miroslaw Cognome: Wasniowski Email: send email Telefono: 48123833077 Fax: 48123833078	PL (KRAKOW)	participant	8˙798.04

Mappa

 Word cloud

Esplora la "nuvola delle parole (Word Cloud) per avere un'idea di massima del progetto.

 Obiettivo del progetto (Objective)

'The global advertising industry is a highly competitive business and the European market represents almost one quarter of the world’s estimated global ad-spend. Despite Europe’s global market share, the pressures experienced by the SME European media advertising sector are considerable, particularly for those marketing paper billboards using toxic ink and glue waste. These pressures, including international competition, industry consolidation and increasing incorporation of costly digital signage technologies into the advertising industry, are important factors impacting SMEs, given their limited access to investment capital. Consortium SMEs have therefore identified a clear need for an outdoor media technology that can replace paper billboards, is affordable, as equally market-effective as digital advertising and that can generate consumer appeal. However, consortium members lack investment capital and expertise to guide them in the development of such a technology, constituting this a significant threat to their competitiveness within the industry. To meet such competition, the proposed ECOBOARD solution will create a pixel-based advertising board capable of displaying static images in near real-time with relatively low initial and operational costs. ECOBOARD will use existing innovative technology combined with creativity and precision engineering to produce a new eco-friendly advertising tool that does not harm the environment. The commercial objective of this ECOBOARD is the development of a state of the art advertising outdoor media tool which provides an affordable alternative to paper billboards, and that can increase the competitive advantage of consortium SMEs in light of increasing sector dominance by large enterprises, thereby opening up new markets both within Europe and worldwide.'

Introduzione (Teaser)

Giant posters and billboards are a major advertising tool globally mainly operated by small and medium-sized enterprises (SMEs). A new technology offers economic and environmental advantages.