MADE4U
Business Models for User Centred Products
| Coordinatore | FUNDACIO PRIVADA ASCAMM
Organization address
address: "AVENIDA UNIVERSITAT AUTONOMA , PARC TECNOLOGIC DEL VALLES 23" contact info |
| Nazionalità Coordinatore | Spain [ES] |
| Sito del progetto | http://www.made4u.info/ |
| Totale costo | 8˙440˙075 € |
| EC contributo | 5˙383˙889 € |
| Programma | FP7-NMP
Specific Programme "Cooperation": Nanosciences, Nanotechnologies, Materials and new Production Technologies |
| Code Call | FP7-NMP-2007-SME-1 |
| Funding Scheme | CP-TP |
| Anno di inizio | 2008 |
| Periodo (anno-mese-giorno) | 2008-07-01 - 2012-06-30 |
Partecipanti
| # | ||||
|---|---|---|---|---|
| 1 |
FUNDACIO PRIVADA ASCAMM
Organization address
address: "AVENIDA UNIVERSITAT AUTONOMA , PARC TECNOLOGIC DEL VALLES 23" contact info |
ES (CERDANYOLA DEL VALLES) | coordinator | 0.00 |
| 2 |
ALCOM PROIZVODNJA IN TRGOVINA DOO
Organization address
address: PARTIZANSKA CESTA 26 contact info |
SI (KRANJ) | participant | 0.00 |
| 3 |
BRAECIS BVBA
Organization address
address: THEO TUTSSTRAAT 12 contact info |
BE (BOECHOUT) | participant | 0.00 |
| 4 |
EOS GMBH ELECTRO OPTICAL SYSTEMS
Organization address
address: ROBERT STIRLING RING 1 contact info |
DE (KRAILLING) | participant | 0.00 |
| 5 | INDO LENS GROUP S.L | ES | participant | 0.00 |
| 6 |
INDUSTRIAS DE OPTICA SA
Organization address
address: AVENIDA ALCALDE BARNILS 72 contact info |
ES (SANT CUGAT DEL VALLES) | participant | 0.00 |
| 7 |
INSTITUTO DE BIOMECANICA DE VALENCIA
Organization address
address: UNIVERSIDAD POLITECNICA DE VALENCIA EDIFICIO 9C CAMINO DE VERA S/N contact info |
ES (VALENCIA) | participant | 0.00 |
| 8 |
KNOWLEDGE INTEGRATION LTD
Organization address
address: PARADISE STREET 35 contact info |
UK (SHEFFIELD) | participant | 0.00 |
| 9 |
OPTICA PITA LDA
Organization address
address: RUA AUGUSTO CARDOSO 64 contact info |
PT (SETUBAL) | participant | 0.00 |
| 10 |
PLASTIASITE SA
Organization address
address: CALLE CERAMISTES - PARQUE TECNOLOGICO DEL VALLES 2 contact info |
ES (CERDANYOLA DEL VALLES-BARCELONA) | participant | 0.00 |
| 11 |
SATISLOH PHOTONICS AG
Organization address
address: NEUGASSE 10 contact info |
CH (HORGEN) | participant | 0.00 |
| 12 |
SEDOSA PORTUGAL-SOCIEDADE DE OPTICA S.A.
Organization address
address: RUA D ANTONIO CORREIA DA SA B C /CENTRO EMPRESARIAL RAL II 82 contact info |
PT (SINTRA) | participant | 0.00 |
| 13 |
TIPHERET SARL
Organization address
address: RUE DES GLIERES 2 contact info |
FR (ANNECY) | participant | 0.00 |
| 14 |
UNIVERSITEIT ANTWERPEN
Organization address
address: PRINSSTRAAT 13 contact info |
BE (ANTWERPEN) | participant | 0.00 |
| 15 |
XENNIA TECHNOLOGY LIMITED
Organization address
address: WORKS ROAD MONROE HOUSE contact info |
UK (LETCHWORTH) | participant | 0.00 |
Mappa
Word cloud
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Obiettivo del progetto (Objective)
'Recent research results by one of the partners have shown that human beings display unique behaviour (visual strategy), in the way they look at objects. Thus it has been (2006) possible to create spectacles with Progressive Addition lenses which were personalized to a subject’s visual strategy, finding that they dimensionally improved overall user experience, practically eliminating the spectacle-adaptation period and giving birth to new business models. The aim of our project is to research and define optimum Business Models by applying a systematic and generic analysis approach (Added Value Stack) to examine current and new business models by examining their margin buffers, sustainability, scalability and risks with the aid of available software modelling tools, and Software Simulators. The objectives of the project are: * To identify and evaluate systematically potential business models with focus on personalisation of spectacles (lenses and frames). * To render this business modelling approach applicable generically to other related visual systems markets and also applicable to other industries and products/services. * To assess the risks and provide remedy strategies associated with the impact of potential spreads of the fundamental parameters of the model in a projected product-lifecycle. * To further develop and/or improve corresponding technologies enabling the practical validation and future implementation of the recommended business model. * To validate in practice at least one recommended business model through a demonstrator prototype. Deliverables of the project will be various researched business model(s) and the tested prototype of at least one model. That prototype demonstrator will consist of networked SMEs implementing and testing in practice the roles and processes defined by the model. From a socio-economic viewpoint, it will impact around 1,3 million citizens in Europe with an annual market size of 2.000M€ and growth of 4%/year'
Introduzione (Teaser)
There are roadblocks to designing and manufacturing lenses and frames based on specific end-user specifications and then making them commercially viable. An EU initiative has developed technology and flexible and easily reconfigurable business models to produce and bring to the market these new products.
Descrizione progetto (Article)
When it comes to custom-made glasses, there are no current established technologies and techniques to meet the unique needs and desires or to improve the overall personalization experience for people. What is more, the feasibility of such niche products has not been fully explored.
With EU funding, the MADE4U (Business models for user centred products) project partners developed Key Enabling Technologies for the design and manufacture of highly personalised glasses (lenses and frames). These include a device that automatically captures and processes 3D facial data, tools and techniques that provide information on facial shapes to customise frames, and a lens coating system designed to personalise tinted lenses.
Furthermore, the team researched frame requirements and tailored existing methods and materials to the automatic production of personalised frames. An intelligent distributed manufacturing supply chain was then applied to manage this production.
Based on the developed technology, during the demonstrator phase of the project, which was run in real conditions by two opticians, 160 users were voluntarily scanned and participated in the co-design process of their personalized spectacles.
Lastly, three business models, which were subjected to variations of the key conditions and parameters such as economic environment, sustainability, scalability or product life cycle risks, were devised for the commercialisation of these personalised spectacles.
By using recent cutting-edge business modelling approaches, MADE4U was able to identify and assess possible business models to successfully bring to market highly customised glasses. The positive user feedback given during the project bodes well for the manufacturing and sale of such products to a niche market. Several patents have since been filed to support commercialisation efforts.