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CAIN

Analysis of multimedia contents published on social networks, using a community of people willing to perform micro-tasks on their mobile devices. Application to marketing and branding

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

CAIN project word cloud

Explore the words cloud of the CAIN project. It provides you a very rough idea of what is the project "CAIN" about.

assumes tested images human faster formats presented harvard extract creates performed mobile participate businesses ngo 1 valuable client plans networking solvers global motivations university mind social resolved first texts appropriate contents virtually donated advantage methodology environment games extraction algorithms time business volumes networks companies said consumers understand competitive distributes image inaccurately volunteers exchange videos proposition money language micro community meeting distributing minute barcelona multimedia download marketing solution scope brands bp software contain reports amount structured successfully perform anonymous analyze

Project "CAIN" data sheet

The following table provides information about the project.

Coordinator	GNOTO MARKETING AND SALES SL Organization address address: C BUENOS AIRES 28 EN 5 city: BARCELONA postcode: 8036 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://www.gnoto.com
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2014
Funding Scheme	SME-1
Starting year	2015
Duration (year-month-day)	from 2015-05-01 to 2016-02-29

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	GNOTO MARKETING AND SALES SL GNOTO MARKETING AND SALES SL Organization address address: C BUENOS AIRES 28 EN 5 city: BARCELONA postcode: 8036 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (BARCELONA)	coordinator	50˙000.00

Map

Project objective

Social networks contain valuable information for businesses. Companies able to understand what is said on social networks will have a significant competitive advantage. However, information extraction is not simple because it is not structured and because the volumes are very large. So far, algorithms have been developed to analyze texts inaccurately. But also the language of social networking is based on images and videos. Both formats growing faster than the text. The algorithms are far from understanding the meaning of multimedia contents, or extract useful information from them. Our solution assumes that today, and for a long time, this work can only be done by the human mind. Therefore we have the technology and methodology appropriate to do so. The analysis is performed by distributing micro-tasks to the mobile devices of a community of human solvers. The specific software creates micro-tasks, distributes it and reports the results. The micro-tasks are presented as games or activities that are resolved in less than 1 minute. The solvers are anonymous volunteers who perform the micro-tasks in exchange for an amount of money that is donated to the NGO of their choice. To participate, the solvers must download an application on their mobile devices. Virtually any business is a potential client of this solution, but especially those with brands targeted directly to consumers, with great presence in social networks. The scope of our project is first European and then global. The software and methodology have already been tested successfully in image analysis projects conducted by The Harvard University and the University of Barcelona. However, before marketing it is necessary to work on the value proposition meeting the information needs of businesses and testing the solution in a business environment. We also need to study the motivations of solvers to develop plans for growth of this community. Moreover the BP must be completed. These are objectives of Phase 1

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The information about "CAIN" are provided by the European Opendata Portal: CORDIS opendata.